The research shows perception isn’t reality when it comes to data. Hear from Don Ryan, Chief Strategy Officer at HFS Research as he discusses the business case and requirements for effective data management with Rex Ahlstrom, CTO & Executive VP- Innovation & Growth at Syniti, and Allan Coulter, Distinguished Engineer & Global CTO - SAP Services at IBM.

Tune in now to learn:

• What’s attributing to the disconnect between perceived trust and usability of data
• The root cause of poor data management
• How C-suite executives can drive better adoption and change management for data, data quality and overall data management
• Current trends and focus areas in data management space