Don't drown in data debt. Champion your Data First culture
HFS Research, in partnership with Syniti - June 2024

Start putting data first
HFS Research surveyed 300+ leaders from Global 2000 enterprises to uncover how to improve data management and realize strategic ambitions.
Data isn't just an IT problem; it's a core business issue
When business leaders aren’t involved in setting data objectives, data silos and misaligned expectations follow. IT and business teams must pull together for end-to-end success.
Data and AI are critically interdependent for optimal results
.Your AI is only as good as the data powering it. Poor foundational data starts a vicious cycle of inaccurate outputs, subpar results, and poorer data to feed back into training.
Target bad data to reduce your data debt
Identify the root causes of bad data and measure its impact to start turning your data from liability into strategic asset.
Leading Businesses Lead with Data
Heighten business outcomes, gain a competitive edge, and push the limits of what’s possible with Syniti’s Data First approach.
Surge Ahead with Data First
Market predictions for the decade ahead. Real-time insights for make-or-break decisions. Foundations for AI and other disruptive technologies. Every digital transformation opportunity today relies on data—so your data quality is our first priority.