Bad Data is Killing Your Business Transformation Efforts

A C-Suite Guide to Stop Talking and Start Doing


In 2017, The Economist published a story titled, “The world’s most valuable resource is no longer oil, but data.” Since its publication, this assertion is no longer controversial. “Data is the new oil” has become a common refrain, and there is abundant evidence supporting this.

Download this report to learn:

  • Why CXOs claim a high level of data quality is even more important than management acumen to an enterprise's success
  • How C-level executives value data quality relative to key enterprise objectives
  • Where organizations stand on effective data management practices and their investment priorities in 2021
  • The five high-impact initiatives to take you from talking to implementing your digital transformation strategy


Submit the form on this page for instant access to this research.


The cost of bad data is staggering, but most people don’t personalize it. If you talk to a C-level executive, they’ll say they have an inventory problem or their supply chain has issues. After thousands of projects, we know that almost ninety-percent of the time it’s caused by a data problem, and solving this faster and better than competitors will be instrumental.



Get Instant Access!