How to Effectively Match Names in Contact Data
Featured resource: The Complexity of Name Matching
Data matching, especially when it comes to contact or "party" matching, is exceptionally complex.
To effectively match contact data, you need to understand the context of the full contact record – not just a single field. We have to talk about the whole contact record.
But by the time that contact record is received in the database, it’s usually been corrupted in numerous ways. Whether by lack of data quality standards, human error, or mismatched, outdated records, deduplicating and matching party data is no small feat.
"The data quality market is moving at an exponential pace, with much of that driven by business demands to have better, more accurate data."